What Is Search Engine Optimisation? SEO

SEO stands for search engine optimisation. The SEO meaning is the process of getting organic traffic through search results on search engines such as Google, Bing and Yahoo.

SEO Meaning

The meaning of SEO is the process of making changes to your website’s content and design in order to rank higher in Google search. Optimising your website content and design will help increase your organic (unpaid) visibility online.

If you run a website, company or blog it’s important that you optimise your website and content for search engine optimisation. SEO should be an important part of your digital marketing strategy and the majority of your marketing investment when it comes to digital.

How Much Does SEO Cost?

SEO is different from paid ads, for example, there are no payments involved in SEO. However, there are plugins like Yoast that can assist in building a strong search engine optimisation presence online.

SEO Is an Investment, Not a Cost

Any money spent on search engine optimisation shouldn’t be seen as a cost but as an investment. When you are optimising SEO and website analytics you can observe the keywords with the best conversion rates.

Increasing your rank on search engines is one of the best ways to get found. Have you ever clicked onto the second search page on Google? No, me neither.

Outsourcing Your SEO Content

Now you know about the SEO meaning, it’s about finding the time to create optimised content. Whilst there is generally no cost involved in SEO as it is the process of getting free organic traffic. It is essential to be optimising your website and content for SEO.

This can be a very time-consuming process however, it is easy to outsource. SEO experts or SEO bloggers (like myself) will have a better understanding of the SEO meaning and properly optimising content for SEO ranking purposes.

SEO MEANING, WHAT IS SEARCH ENGINE OPTIMISATION?

Search Engine Optimisation for Blogging

If your business does not have a blog or if you’re not using SEO blogs. You’re missing out on organic traffic, raised rankings on Google and much more!

Search Engine Optimisation Blogging Benefits

If you own a blog or a business that has a blog, search engine optimised content provides a lot of benefits. Benefits include receiving better rankings and brand exposure.

It can create lead generation, customer confidence, compounding ROI, all whilst being very cost effective!

Study Shows Business Blogging Leads to 55% More Website Visitors

Companies that blog have far better marketing results. Specifically, the average company that blogs have:

  • 55% more visitors
  • 97% more inbound links
  • 434% more indexed pages

Source

Search Engine Optimisation Best Practises

Your blog and its content is the meat of any website or business. People will visit your site and stumble across your products or services due to your content.

This is why your content should be on topic and relevant to you, your business and your objectives.

Best search engine optimisation practices are to include your purpose/objective in the following areas of a post.

  • Title tag
  • URL/Slug
  • Image alt text
  • Meta description
  • Page content

Creating and Establishing Quality SEO Content

Creating high quality and well-written SEO content takes time. Time for you to create and time for Google to acknowledge it’s quality.

If you are putting out low-quality content it’s obvious to Google and more importantly to your audience! To be an authority on your topic/niche answer the questions your customers have about you and your products or services.

For a lot of business people, they just don’t have the time to create engaging and SEO optimised content. Looking into SEO services to find a marketing freelancer can save you money and massive amounts of time. That way they can focus on the more important parts of running a business.

Start Optimising Your Content for SEO Now

The sooner you start to create quality, search engine optimised content the sooner you will start seeing results. It takes time for a search engine to crawl and index your content and website pages, so the sooner you start the better.

Search Engine Optimisation Services

If you run a website, company or blog that needs high quality, well written and engaging SEO services. Blog posts that aren’t just stuffed full of keywords, then you’ve come to the right place!

I offer a range of copywriting services including SEO blog post packages to suit your individual needs.

Learn More!

Brooke x

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