When you’re looking for a writer to create search engine friendly content for your brand, you want someone who has experience and who is enthusiastic about your company and industry.
Search engine optimisation is an important element of any content strategy, so here is some insight into my SEO best practices so you can optimise your website or blog from the start!
SEO Best Practices
There are some best practices when building your website or writing blogs that you need to optimise from the beginning.
These best practices will ensure that your content is easily understood by search engines whilst also being engaging and relevant to your audience. Here are some of the SEO best practices that you need to optimise to rank organically on Google.
Custom Page Titles and Descriptions
Every blog post needs to have a clear and engaging page title and meta description. If you’re working on a platform like WordPress, Blogger or Square Space you shouldn’t rely on the default descriptions.
The Yoast SEO Plugin allows you to choose keywords you want to rank for, your URL, meta description and of course your custom title.
Internal linking is the process of linking one piece of content to another piece of relevant content on your website. Whilst it may not seem important, internal linking is a great way to help Google find all of your content. Pages that are linked to frequently are more likely to appear in search rankings.
SEO for Your Images
People often forget about image text, which can be just as important for SEO because Google also indexes the images on your website.
Ensure you always include a title and alt text for your images. For simplicity, I usually use the blog title as my image title and alt text.
How to Use Keywords
To be found online your content needs to be focused on keywords. Keywords are a major aspect of search engine optimisation however, they need to be used correctly. Stuffing your content full of keywords no longer works and Google will penalise you for it.
When someone does a Google search for a certain keyword or key phrase, you want them to be directed to your website.
Here are some reasons why you need to use keywords correctly:
- Your audience is so much more important than keywords. If you’re not using keywords correctly, it’s obvious. Your audience is smart and you will lose their attention very quickly.
- To keep your posts focused on a single topic.
- Keywords can help you plan out your content before you even start writing.
- Keywords can help your customer find what they are looking for which, hopefully, is your products or services!
Rank Organically and Give Value to Your Audience!
SEO helps your content rank organically but without it, writing content is basically a waste of time (unless it’s a passion). If you don’t have a large audience that is interested in your content already. It’s unlikely anyone will be able to find your content if it’s not ranking on Google.
By focusing your content on a single keyword you are bringing your audience rich and engaging content on a single topic. SEO best practices will help you create a focused piece of content, that will make sense to your readers as well as search engines.
Ensuring your content is optimised for SEO is a no-brainer. If you don’t have the time to create it yourself, hiring a top SEO freelance writer can be extremely valuable.